Brent McCreary has 15+ years of ticketing strategy and business operations experience and has been pivotal to the success of some of the biggest entertainment brands, including Harry Potter, Wicked, and Kinky Boots. He is currently the Associate General Manager for Maximum Entertainment and Director of Ticketing & Revenue for The Great Gatsby and Titanique.

With a passion for live music and entertainment, Brent is passionate about combining the use of data-driven dynamic ticket pricing with his understanding of what drives fans and more casual ticket buyers to maximize sales. He successfully sold every ticket to Harry Potter and the Cursed Child since its first Broadway performance in March of 2018 making it the highest grossing play in Broadway history.

Brent has also been on the frontlines of music tech startup Sessions Live (founded by Tim Westergren of Pandora) as its Director of Operations and Account Management.

He has been featured in the Wall Street Journal, Cincinnati Enquirer, and ‘Making the Brand’ podcast.